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Portfolio

I’m in the process of writing full case studies. In the meantime, here’s a preview of the breadth of work I’ve led — across digital, campaign, and brand strategy.

1 / 360 Campaigns

+ Mr. Robot TV series launch, USA Networks

+ Dig TV Series launch, USA Networks

+ Moments to share, Fisher Price

+ Dare to Compare, Bob's Discount Furniture
+ Holiday the Bob's way, Bob's Discount Furniture

+ Bob-O-Pedic product reintroduction, Bob's Discount Furniture

3 / Digital & Social

+ Nature's Bounty site redesign and UX

+ T-Mobile 4G Tweet Race

+ Stetson made of America Stories
+ Purple Carrot site redesign

4 / Production

+ Faux production store, Bob's Discount Furniture

+ Lifestyle at scale, Bob's Discount Furniture

+ Test kitchen and production studio, Purple Carrot

5 / Systems & Tools

+ Creative campaign workflow, Bob's Discount Furniture

+ New signage automation, Bob's Discount Furniture

+ Full CMS system, Bob's Discount Furniture

+ Presentation on presentations

Some case studies are password-protected due to client confidentiality. Teaser pages are available, and full access can be requested.

©2025 Tiana Mui — Built with heart, clarity and just enough chaos to make it magical.

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