Rebrand & Site Creative
Purple Carrot | 2017 | Creative Director
As an early team member at Purple Carrot, I played a hands-on role in scaling the brand — building the creative team, designing the identity and website, and architecting a dual-purpose office space that doubled as a test kitchen and photo studio. Our efforts helped fuel rapid growth, expanding shipments to 46 states and exceeding one million deliveries.
+1 Million Deliveries in 46 States
From a custom logo and hand-drawn typography to mouthwatering food photography and a performance-driven app and website redesign — every element of the brand was rebuilt to deliver.
Personally led the offshore development team, writing user stories and building a custom CMS from the ground up.
Turned a blank warehouse into the beating heart of the brand. I designed and built a test kitchen, content studio, and HQ all in one — and assembled the team that brought it to life across channels, from paid ads to recipe content and CRM.
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