Mr. Robot
USA Network | 2015 | Creative Director
USA Network partnered with VaynerMedia to launch Mr. Robot — and we didn’t whisper it into the void. We built a bold, immersive campaign rooted in real-time commentary, hyper-targeted creative, and sharp, responsive messaging. Across the season, we drove major buzz, boosted tune-in intent, and built one of the fastest-growing fan communities in USA Network history.
+163.5 Million Impressions | Webby Award Honoree | AdAge Feature
Hosted Red Carpet Q&A exclusively on social channels.
Custom art designed for niche audience social paid media targeting
Community management including personalized content created live during premier
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