Bob's Discount Furniture  |  2024  |  Creative Director

​

Led the omnichannel launch of Bob’s first true flagship store — overseeing redesign of the space, signage, swag, and environmental storytelling, and a grand opening event. From earned media and paid campaigns to influencer activations and in-store experience, this launch set a new bar — not just for how Bob’s stores look, but how they perform from day one.