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Dare to Compare
Bob's Discount Furniture | 2024 | Creative Director
Facing tough economic headwinds, this 360° campaign was designed to disrupt the category and drive results. By building a custom game show set and directly comparing products and prices to competitors, we stole market share and grew both online and in-store traffic and conversion.
+20% New Customers | +8.7% Store Traffic | +55% ATC Rate Online
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